Midya U AdvisoryInsights
Field notes on higher ed marketing, brand, enrolment, and AI — from inside the work.
The Case You Stopped Making for a Degree
Ottawa is funding 100,000 new trades workers while parents rank price first. Your emails reach them; 69% say what arrives doesn't help them decide.
Where Your Search Traffic Went
Google Search sent publishers 34% fewer pageviews in 2025, and AI referrals are still under 1% of traffic. Here's where your program pages' clicks went.
How to Tell If Your Brand Predates Your Market
Four checks to run before any redesign: when the positioning was written, whether it matches who you enrol now, and whether a rival could sign it too.
Five AI Tools Your Marketing Team Pays For — and What "Earning Its Keep" Actually Looks Like
Most teams pay for five or six AI subscriptions and can't say what any of them did last month. A renewal-season test for each one.
What Your Agent Commissions Are Telling You That Your Marketing Dashboard Isn't
The commission ledger in your finance system is your most honest recruitment dataset. Five questions to run against it before your next planning cycle.
The Capacity Nobody Is Marketing
International enrolment fell back to pre-pandemic levels and left the seats behind. Most schools cut costs; few re-pointed marketing to fill them.
Every Study Destination Is Repricing at Once. Here's the Playbook for the Next 18 Months.
When every destination tightens at once, the students don't disappear. They're shopping harder, comparing more countries, and deciding later.
What ChatGPT Tells a 17-Year-Old About Your University
She opens her phone and asks about your university. The answer comes back in five seconds — and you have never seen it.
The AI Policy Your Senate Will Actually Approve
Most campuses have an AI policy "in progress." Far fewer have one in force. The gap between those two states is where the risk lives.